企業簡介
Zibo Meizeruite Environmental Protection Materials Co., Ltd. located in Zibo National New & Hi-tech Industrial Development Zone is a hi-tech enterprise that enjoys a good geographical location and possesses multiple independent intellectual property rights. The Company possesses more than 100 employees. 67% employees have received education in a technical secondary school, junior college or above. The Company possesses 6 domestic famous organosilicon experts who have mastered a lot of high and new technologies in terms of production of organosilicon materials, have broken through a number of foreign technology monopolies and have made outstanding contributions to development of the organosilicon industry in China.
企業訴求
做了很多年的b2b外貿平臺,近兩年效果不明顯,自己總結自己公司的產品質量和價格在行業內都是中上等,因為b2b平臺上公眾詢盤要求價格都很低,所以基本沒有成交,客戶打算轉型獨立站+谷歌長期做私域流量。
解決方案
首先搭建自己工廠的全球門戶網站,突出OEM加工能力,向全球客戶展示產品,加工能力,以及服務。另外通過谷歌分階性的推廣總結經驗,利用谷歌覆蓋面廣的特點,用半年的時間鎖定了精準市場,然后對精準市場進行不斷的優化,不同廣告形式的深入,進行地區深度的開發。
效果反饋
網站的設計更好的展示了工廠的實力,第一時間能吸引客戶,谷歌帶來的是更高質量而且可以長期合作的穩定供應商,現在又根據客戶的訂單做出了新的產品,穩定了市場